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The Pursuit of Personalization

The Kitano New York
June 21, 2017
66 Park Ave, New York, New York
4:00 PM - 7:00 PM

Denis Wilson

Editor-in-Chief

Publishing Executive

Gene Bishop

VP of Technology

ALM

Joshua Storch

Senior Director, Email & Data Operations

Haymarket Media

Michael Dugan

Advisor

Hearst Magazines

Steven Suthiana

Global Head, Digital Media & Operations

Fast Company & Inc. Media

Tony D’Anna

CEO

PostUp

The days of intelligent content are upon us. Increasingly, publishers will find a competitive advantage by using the audience data they capture to personalize content and marketing messages. Capitalizing on rich audience insights to increase user relevance is the accelerant for driving nearly every publisher objective, including content performance, audience growth & engagement, ad targeting, and user generated revenue. This executive forum will explore:

 
  • Why personalization is the key to improving UX and creating “sticky” products
  • How combining demographic & behavioral data can reveal powerful audience insight
  • Ways publishers are using audience insights to drive paid conversions, audience growth & higher CPMs
  • The technology that's helping publishers achieve greater personalization

Event Schedule

Show Extended Schedule

Wednesday, Jun 21

  • 4:00pm - 4:30pm Welcome & Cocktails
  • 4:30pm - 4:50pm Why Personalize? Q&A With Fast Company/Inc. Media on Improving Ads & UX | More

    Steven Suthiana, Global Head of Digital Media & Operations at Fast Company & Inc. Media, will sit down with Publishing Executive Editor-in-Chief Denis Wilson to discuss the current state and potential for personalization in the media biz.

     

    Speakers:

    Steven Suthiana, Global Head of Digital Media & Operations, Fast Company & Inc. Media

    Denis Wilson, Editor-in-Chief, Publishing Executive

  • 4:50pm - 5:10pm Personalization: Not Just for Content Recommendations | More

    The most visible type of personalization in publishing is content recommendations: trying to increase engagement and page depth. In this session, PostUp CEO Tony D’Anna will show how personalization can also drive paid subscriptions and direct relationships with your audience.

     

    Speaker:

    Tony D’Anna, CEO, PostUp

  • 5:15pm - 5:30pm Networking Break
  • 5:30pm - 6:15pm Panel: How Publishers are Using Personalization to Boost Business | More

    In this panel, we’ll hear from publishers that are using personalization to drive key business objectives. Speakers will share how they’re delivering greater personalization to audiences to improve content experiences, grow audiences, increase conversions, and provide greater value to advertisers. They’ll also share how they’re getting this done, from product development strategies to the technology that supports these efforts.

     

    Speakers:

    Michael Dugan, Advisor, Hearst Magazines

    Joshua Storch, Senior Director, Email & Data Operations, Haymarket Media

    Gene Bishop, VP of Technology, ALM

    Moderator: Denis Wilson, Editor-in-Chief, Publishing Executive

  • 6:15pm - 7:00pm Networking