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The Distributed Content Conundrum

The Kitano New York
March 23, 2017
66 Park Ave, New York, New York
4:00 PM - 7:00 PM

Denis Wilson

Editor-in-Chief

Publishing Executive

Diego Sanchez

Head of Digital Partnerships

Rodale

Justin Festa

EVP of Digital

LittleThings

Matt Steinmetz

Publisher & Brand Director

Publishing Executive

Patrick Asbra

VP of Sales

PostUp
External platforms offer publishers great opportunities to grow audiences, traffic, and revenue. Yet distributed content has its risks and uncertainties. Frequent algorithm and strategy changes put publishers at the mercy of each social network’s whims. And at a time when first-party data is publishers’ saving grace, relinquishing the direct-to-consumer relationship to platforms is a bitter pill to swallow. This FUSE Forum will explore how publishers are balancing the threats and opportunities of distributed content and the technology that supports these efforts. Among a community of technology-minded media executives, attendees will be presented with finding from exclusive research conducted by Publishing Executive and glean insight from industry experts and peers.

Sessions will explore:

  • The opportunities & risks distributed content presents publishing & media companies
  • How publishers are using distributed content to drive traffic, audience growth & revenue
  • The technologies publishers are using to manage, monetize & scale distributed content

Event Schedule

Show Extended Schedule

Thursday, Mar 23

  • 4:00pm - 4:30pm Welcome & Cocktails
  • 4:50pm - 5:10pm Q&A with PostUp: Capitalizing on Distributed Content | More

    Publishing Executive Editor-in-Chief Denis Wilson and PostUp VP of Sales will discuss how publishers are managing distributed content from a technology and strategy standpoint.

    Speakers:

    Patrick Asbra, VP of Sales, PostUp

    Denis Wilson, Editor-in-Chief, Publishing Executive

  • 5:15pm - 5:30pm Networking Break
  • 5:30pm - 6:15pm Keynote Panel: Optimizing & Monetizing Distributed Content | More

    In this panel, we’ll hear from publishers on how they’re managing distributed content. Speakers will share their strategies for optimizing their platform objectives, who’s leading these efforts at their organizations, and what the metrics for success are. We’ll also explore the technologies these publishers are using to manage, monetize, and scale distributed content.

     

    Speakers:

    Diego Sanchez, Head of Digital Partnerships, Rodale

    Justin Festa, EVP of Digital, LittleThings

    Moderator: Denis Wilson, Editor-in-Chief, Publishing Executive

  • 6:15pm - 7:00pm Networking